Lesson Two
Why Staging is Effective

Staging works in ways that may not be readily apparent to the home seller. Besides the obvious reason of creating a more marketable property, staging helps owners detach from their home.

When a homeowner begins rearranging furniture, packing things away, and removing their favorite artwork or personal possessions, their home begins to feel more like just  a house—a saleable commodity.  The entire moving process feels more real, more imminent.  They begin to look to the future instead of holding on to the past.

In addition, when a home no longer reflects the owner’s personality as strongly, the house feels more available to potential buyers.  Just as the sellers look to new beginnings, the house reflects the new owners’ future instead of the current owners’ past.  Realtors tell me that owner energy is often so strong they can tell if a home is available to their client when they’re still outside!

In addition to helping owners detach and creating more saleable properties, staging also helps to level the playing field.  You may have a superior location, and better schools,
access to—-but if you’re in competition with a comparable home that is beautifully prepared and staged to appeal to today’s buyers while your home is not, you haven’t got a chance.

Diane Keyes
This Sold House